Jeff Gordon’s No. 24 Sprint Cup Series ride will have a different look this season after the sale of long-time sponsor DuPont’s paint business.
The Carlyle Group purchased the division and plans to change its name to Axalta Coating Systems. That means the end of the DuPont brand’s involvement with Gordon’s car that dates back to 1992.
“While these are big changes for us, our commitment to the No. 24 team, Jeff Gordon and NASCAR remains the same,” said John McCool, President of ACS. “We're proud to continue our sponsorship of the No. 24 team and Jeff Gordon in 2013."
Gordon has won 87 Sprint Cup Series races during his association with DuPont and is excited about continuing his career with the company's new direction.
“We may have a new name on the No. 24 Chevrolet SS in 2013, but it’s the same core group I’ve enjoyed working with for more than 20 years,” Gordon says. “We’ve had success together on and off the track. We plan to carry that success into our third decade.”
Team owner Rick Hendrick is not concerned about the change in colors or logos because he believes the company's new management remains committed to NASCAR.
“People and relationships are important to our organization,” Hendrick said. “These are the same folks who have spent more than two decades executing one of the most successful sponsorship programs in sports. They understand the value of NASCAR and we’ve already had positive conversations about the future. It’s been an incredible partnership that we look forward to building on even more.”